Case Study: Merchandising Success – Yark Chrysler Dodge Jeep Ram

Hear from Billy Yark, Group Marketing and eCommerce Director, and William Higgins, Photo Department Supervisor, at Yark Chrysler Dodge Jeep Ram on how vAuto Intelligent Promotion has improved their merchandising process. Yark’s merchandising team is able to create an engaging VDP experience for every car in their 200+ certified inventory. They can quickly and easily apply attention-grabbing promotions, overlays and billboards that improve the visual appeal of their inventory and highlight information that influences shoppers’ buying decisions.