Merchandising
Showcase Every Car.
Win More Buyers
Make every vehicle stand out with AI-powered merchandising, immersive media, and automated storytelling that builds shopper confidence and drives engagement.

Help Every Vehicle Tell Its Story
Create more engaging shopping experiences through immersive media and automated vehicle storytelling..

Intelligent Promotion
Automatically assemble and maintain each vehicle’s story with AI-powered merchandising, trust signals, promotions, and shopper-friendly content.

Vehicle Intelligence 360
Create immersive shopping experiences with interactive 360s, VIN-specific video, and engaging media that helps shoppers explore inventory with confidence.
Build Buyer Confidence at Every Step
vAuto’s advanced, innovative merchandising tools help you stand out in a crowded market and turn online shoppers into buyers.

GenAI Vehicle Descriptions
Generate shopper-friendly vehicle descriptions automatically using trusted vehicle data and AI designed for how consumers search and shop.

Advanced Backgrounding
Create a more consistent and professional inventory presentation with branded imagery, dealership personalization, and automated image enhancements.

OEM Build Data & Vehicle Highlights
Transform OEM build data, factory options, packages, and upgrades into rich vehicle highlights that help shoppers quickly understand value and buy with confidence.

Syndication & Inventory Visibility
Syndicate richer vehicle content across dealership websites, marketplaces, and shopping destinations to help shoppers discover and engage with inventory.
A Connected Ecosystem for Smarter Inventory Decisions
Connect vAuto with the systems your dealership already uses. Explore integrations across Cox Automotive and third-party partners that help streamline workflows, improve data visibility, and support more connected inventory decisions.
Success with vAuto
faster used-vehicle time-to-sell with Intelligent Promotion
Based on a Cox Automotive analysis of U.S. Provision dealers from January-June 2026. Dealers using Intelligent Promotion averaged approximately 45 days to sell used vehicles compared with 53 days for comparison dealers. Results may vary and are not guaranteed.
Resources
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Put vAuto to Work for Your Dealership
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