ProfitTime GPS
Every Used Vehicle as a
Manage Investment
ProfitTime GPS uses predictive data science to evaluate each vehicle’s unique risk, opportunity, and market position, then recommends which vehicles to acquire and how to appraise, price, and manage them in support of your dealership’s ROI strategy.
Move Beyond One-Size-Fits-All Inventory Management
Every used vehicle carries a different level of risk and opportunity. ProfitTime GPS turns market data into vehicle-specific intelligence, helping your team understand the likely outcome of each decision and determine what to do next.
Price Every Vehicle Strategically
Use predictive recommendations designed around each vehicle’s unique risk, opportunity, market position and probability of selling to guide where to protect gross and where to prioritize turn.
Acquire With a Vehicle-Level Strategy
Evaluate each acquisition opportunity through the lens of expected risk and reward, with predictive guidance that helps determine what to buy and what to pay.
Evaluate Risk and Opportunity at Appraisal
Understand each vehicle’s unique investment profile before finalizing the appraisal, then use that guidance to align the entry decision with the pricing strategy.
Know What to Do Next
Prioritize the vehicles that need attention and receive recommended actions based on changing market conditions, risk and opportunity.
Dealer Group Management
View inventory performance across rooftops, support consistent decision-making, and help align inventory strategies throughout the dealer group.
Performance Management
Combine inventory intelligence with expert guidance from a dedicated Performance Manager focused on helping your dealership improve inventory performance.
Discover More from vAuto
A Connected Ecosystem for Smarter Inventory Decisions
Connect vAuto with the systems your dealership already uses. Explore integrations across Cox Automotive and third-party partners that help streamline workflows, improve data visibility, and support more connected inventory decisions.
Success with vAuto
Helping more than 14,000 dealerships make smarter inventory decisions.
*vAuto Data 2026
vAuto Live Market View analyzes over 5 million unique VINs daily.
*CAI Market Report of unique VINs (February 2024 – February 2025)
Resources
1m Read
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7m Read
FAQ’S
ProfitTime GPS uses proprietary data science to determine optimal pricing based on market demand, vehicle condition, and dealer performance history.
It identifies which vehicles should be reconditioned first to maximize net profit, using real-time recon cost data from iRecon.
Dealers using ProfitTime GPS have seen a 17.3% increase in front-end gross profit compared to those using Provision alone. (Comparing front-end gross margin performance across dealers using ProfitTime pricing recommendations since 2019, as well as dealers using Provision during the same period.)
AI algorithms analyze recon costs and market demand to identify which vehicles should be reconditioned first for optimal ROI.
Provision leverages AI-powered market analysis to deliver precise pricing recommendations, helping dealers avoid costly appraisal errors.
Put vAuto to Work for Your Dealership
We’d love to help you optimize your sales and profitability.
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