Strong February sales drew down inventory to 76 days’ supply
Average listing price was $47,285
Up 0.6% from a year ago
Discounts and incentives in February averaged 5.9% of ATP
Up from 5.7% in January and significantly higher than the average 3.1% recorded in February one year ago
3-Month Sales Trend*
Month
Avg. Daily Retail Sales
December
52,500
January
43,200
February
50,000
Average Transaction Price*
Month
Amount
December
$48,759
January
$47,401
February
$47,285
Days’ Supply*
Month
# of Days
December
70
January
80
February
76
Daily Holding Cost Per New Car*
Month
Amount
December
$7.71
January
$7.69
February
$7.60
Dealer Profit Per New Car**
Month
Amount
December
$2,729
January
$2,817
February
$2,574
OEM Days’ Supply*
Rebates & Incentives
Latest News
Average Blended Incentive is $2,808, trending up $500 over the past 6 months.
With inventories rising and interest rates not falling, we should expect to see a large increase in cash incentive programs in the next 3-6 months.
Full-Size Pick-up Segment
Sales have increased as incentives have started to rise.
Slight trend up in February, which is traditionally one of the lowest sales months of the year.
Compact SUV Segment
Incentive offers are starting to rise as inventory levels and sales start to level off.
Compact Sedan Segment
Incentive offers have been lowered, despite inventory levels rising.
Mid-Size SUV Segment
Inventory and sales amount have begun to level off while incentive offers continue to climb to drive sales.
Mid-Size Sedan Segment
Inventory levels have stabilized due to increase in incentive offers.
Electric Vehicle Segment
Continues to have a high active supply with comparative low sales and large incentive offers.
“New-vehicle affordability improved in the consumer’s favor again last month. Income growth continued and both the average new-vehicle price and theaverage interest rate declined.”
