The average transaction price (ATP) of a new vehicle in the U.S. in May was $48,389.
Older inventory has finally started to move, making way for 2025 model year units, which have begun to arrive in force, more than doubling from the end of April.
The average listing price for a new vehicle is stable, though affordability remains an issue for most customers.
3-Month Sales Trend*
Month
Avg. Daily Retail Sales
March
53,700
April
52,400
May
53,800
Average Transaction Price*
Month
Amount
March
$47,218
April
$47,510
May
$48,389
Days’ Supply*
Month
# of Days
March
72
April
74
May
74
Daily Holding Cost Per New Car*
Month
Amount
March
$7.71
April
$7.74
May
$7.71
Dealer Profit Per New Car**
Month
Amount
March
$2,487
April
$2,588
May
$2,471
OEM Days’ Supply*
Rebates & Incentives
Latest News
Average Blended Incentive is $4,123.
Current New Vehicle Inventory is up 51% Year Over Year.
Interest Rates may have peaked and appear to be trending down.
Declining used vehicle prices and rising new vehicle incentives are creating value opportunities for customers.
Full-Size Pick-up Segment
Sales were proportionate to March and remained mostly consistent over a 6-moth average while active supply continued to increase slightly for April.
Mid-Size SUV Segment
Sales in the Mid-Size SUV had a slight increase but remained mostly consistent for the month of May.
Inventory levels continue to increase for most OEMs.
EV Segment
Inventory levels continue to increase offering ample selection
“The improvement in affordability was a result of improving incentives, lower interest rates and ongoing income growth.”
